Velate 1925-Portofino 2007. Grandson of the founder Giovanni Battista Pirelli, in the Pirelli company (rubber, tyres and cables) for 50 years. A graduate in mechanical engineering in 1950, at the helm of the company until 1996. Helped renew Confindustria in the ’70s. Reduced the working week to five days, with staggered holidays, in 1968. Knighted for services to industry in 1977.