Amsterdam 1927-Milan 2010. Graphic artist and designer. In Milan from ’54, he worked for Pirelli and Rinascente. In ’64 (with Franco Albini and Franca Helg) created the archi-graphic design of the Milanese metro system (Compasso d’Oro). With Massimo Vignelli he founded Unimark International, which has created the corporate identity of major Italian companies. Designed the symbol of Regione Lombardia (1970).